New roads for pfautec

New roads for pfautec

Spring is here – and for us at pfautec, springtime is putting fresh wind in our sails and energising our business. At the beginning of the new year, the arrival of a new generation at the company was heralded by the arrival of the new managing director Christian Westerkamp, as well as that of the two new authorised signatories Kevin Wank and Andre Stuckenberg, thus also setting the course for a new corporate orientation. With more than 20 years of experience and the composure that comes with being an established company, in the future pfautec will focus even more on high-quality products and future-oriented mobility aids for people with and without disabilities. The key to these developments is the premium products segment, as well as the expansion of business relationships abroad. In particular, cooperation with business partners worldwide is an important strategic approach which pfautec will increasingly promote in the future in order to establish itself as a market leader beyond the borders of Germany.

Living solid values more intensely

We have always created well-proven mobility aids for people with and without disabilities, doing so with innovation, expertise and our hearts firmly in the right place. From bikes to special tricycles for adults – we are convinced that forward-looking means of transport create new dimensions of freedom and quality of life. All our products are subject to the strictest quality controls and are manufactured exclusively in our own workshops. This is an approach we will continue to take in the future. In doing so, working in close partnership with our customers and their needs continues to be of great importance to us: People with disabilities work for our company in many different ways and thus create the basis for a lively and diverse corporate culture.

Relaunch of the website

Varied content which strikes the right note – with the relaunch of our website, we have also repositioned ourselves online. In the future, the focus will be on a clear brand language, a clear structure and regular, relevant content, as well as a high level of user-friendliness. We no longer see our new online presence as a mere showcase of high-quality products, but also as a valuable source of information, relevant to the needs of our target group. New features include the integration of a regular newsletter with product information, the publication of magazine articles and the reorganisation of our social media channels. Valuable tips on how to use mobility aids and useful advice on dealing with mobility impairments will also be a focal point.

New dealer login

With the relaunch of our website, a new dealer login has also been introduced. In future, this is where dealers and cooperating partners will be able to download all our important product brochures, catalogues and guides. The new marketing materials also have a fresh new look and have been systematically translated into the updated corporate design. Creating change together: The dealers’ area is intended to not only help our traders to be as well informed as possible, but also become a reliable contact point for all their concerns. Furthermore, it should help our dealers to position themselves even better on the market in the future and to become more successful in their sales activities.

Moving forward – we’re all ears

After 20 years of growth, it’s time for pfautec to set the next milestone. And yet, despite our sharpened focus and clear view of the future, feedback from our customers, partners, and dealers is a valuable source of inspiration for us. Do you have suggestions, wishes, ideas, or questions about us and our future direction? We look forward to talking to you.